Self-positioning and self-marketing

27.11.23 | 17:00 - 18:30

with Johanna Keimeyer

This webinar will guide you in creating your online representation in connection with your website, social media networks and press work. Nowadays it is essential to be represented online with your own work, be it via website or social media. Brands, curators, and agents find their artists on these visual portfolio platforms. The webinar will give an overview to develop a concept for your digital marketing and positioning on the market. The goal is to create a portfolio representation with the artistic projects.


  • overview of a website with your portfolio
  • develop strategic approaches to Instagram, Facebook and other social media channels
  • generate reach and followers
  • basics in press work 
  • monetise your followers, website views and approach companies


  • Find 3 favorite websites and 3 favourite social media accounts as role models in terms of structure, layout, usability, etc.
  • Narrow down your target audience: who is your dream client, or who should see your projects/portfolios?

The event will be held in English. Questions can also be asked in German.

Conditions of Participation

Participation is possible for all dancers starting their professional career after prior registration at


Free participation is made possible by NEUSTART KULTUR, an initiative of the Federal Government Commissioner for Culture and the Media.

Please register by email to


Johanna Keimeyer

” I want to give people a felt experience that unifies the artwork and the viewer’s own inner universe. I invite the audience to explore deeper questions about identity and the core fundamental values that make us human.”

Keimeyer studied design and digital media at University of the Arts in Berlin (UdK), Tama Art University in Tokyo, the Rhode Island School of Design (RISD) in Rhode Island, USA, and Boston's MIT Media Lab, USA. Her previous work includes a series of lighting made from recycled materials and her underwater photography in hotel pools around the world. She is continuing to explore those topics and practices as an experiential artist with interdisciplinary forms.


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